The Era of the End User

Monitoring, Measurement and Business Optimization

The web business landscape is changing. Once treated as an afterthought by many companies, the web is quickly becoming the dominant channel for business—whether through marketing to customers, communicating with partners, or equipping employees with tools and data.

Despite this rapid adoption, however, few organizations have a good understanding of how the end user experience they offer affects the success or failure of their business.

In this document, we’ll look at:

  • Some of the shifts that are changing web businesses.
  • Why it’s important to have a complete picture of your online presence both within and outside the firewall.
  • How to go about capturing that picture in complex, blended IT architectures that include on-premise and on-demand components.

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